Generation Y & Z = Goldfish?

A goldfish; a copyright under the public domain.

I found an interesting news article which was about a goldfish. According to Hipsley (2008), it is widely known that “there is a popular belief that goldfish only have a three-second memory span and every lap of their fishbowl is like seeing the world for the first time”. Besides, a report published by Microsoft Canada (2015) indicates that the average human attention span is eight seconds while the average attention span of a goldfish is nine seconds.

The reason why I mentioned goldfish’s memory capacity is that I want to discuss one’s attention capacity. These days many people are using smartphone especially among those who were born between 1980 and later than that, who are so-called Generation Y and Z. Besides, smartphone and other electronic devices notifies endless notifications in real time. This can be one of reasons why we are not able to concentrate on a specific task. Metaphorically, Generation Y and Z are similar to goldfish in terms of attention capacity. According to this situation, getting-things-done (GTD) is becoming popular among those who want to increase their productivity. For instance, they listen to music for getting things done that is also known as concentration/focus music.

In order to do a Week 9’s assignment, I asked my girlfriend whether I could examine her attention capacity. And she agreed with my request, and she agreed with publishing examination results on my WordPress blog as well. Prior to the examination, I had designed a short task that would examine her attention capacity: I asked her to read an online article for ten minutes. And while she was reading the article, I examined her attention capacity. During the examination, I found out an interesting fact that she was not able to fully concentrate on reading the online article because of instant messenger/SNS (Facebook) notifications on her smartphone. After being alerted to the notifications, she opened an instant messenger/Facebook application, and she replied to her messenger/SNS friends. This is in contradiction to my attention capacity, as I can fully concentrate on a specific task.


According to the report published by Microsoft Canada (2015), this report argues that “social media can drain one’s resources, reducing the ability to allocate attention, connect with content on an emotional level, and process information”. It can be defined that this is somewhat similar to the result of the examination. It is known that mankind has higher intelligence than other creatures, however can it be justified that mankind is somewhat similar to a goldfish?


Hipsley, A 2008, ‘Goldfish three-second memory myth busted’, ABC News, 19 February, viewed 28 September, <>.

Microsoft Canada 2015, Attention spans Consumer Insights, Microsoft Canada, viewed 28 September 2016, <>.


Who counts in Global Media?

Global media has been the trend of nowadays. Everyone around of us is able to instantly figure out what is happening around the world by simply accessing the internet or satellite TV those are connected to central networks. However what I would like to argue is the role of the media. Is it fairly illustrate and represent voices or is it just intending to represent the supremacies’ wishes and voices, just as like the Voice of America (VOA).

Last time, I chose and discussed about the topic: Cultural Imperialism and the Media Imperialism, included defining several aspects such as the positive aspects which influenced to politics, and may led to the better societies; on the other hands, the media just represents the western’s voices.

'Battle Royale' - Between CNN & BBC and Al-Jazeera
‘Battle Royale’ – CNN & BBC vs. Al-Jazeera

In the term of the history of news, it has been a part of the western culture for a long time. So simply, the western world has controlled and overran the world’s media industries for centuries. Instead of these media, only local media subsists in their local areas, recorded only a few of audiences. However, during the Anti-terrorism Movement, one of the challengers suddenly appeared up on the surface, and threated the western media. The challengers, named Al-Jazeera, slightly took over strengths, and occupied the media industries as one of the predominant of the industries. After the time, the United States would eliminate the Al, and established the Arab-located U.S. friendly-media, named Al-Hurra, and it totally collapsed.

According to the neutral role of such media, news must be unbiased. There are no places standing for the propaganda media. However, U.S. had expected the success of Free Radio, broadcasted at the behind of the Iron Curtain, in Europe, during the Cold War.

As what I have mentioned, the purpose of media is not supposed for propaganda. Those who are using it for the purpose, the media will be collapsed, media must respect the various points of views. If broadcasting areas are limited at specific areas, then actually it does not matter, refer to as Fox News Channel the most right-wing media in US. However, media meets the whole world nowadays, due to the Media Globalization. Today, an international domestic market is much important than a domestic demand market.

At this point, let me directly ask about it: who is going to trust VOA, Russian Pravda (in Russian: Пра́вда), and the published journal of the Chinese Communist Party such as CCTV, rather than the mass media of the free world such as BBC and Al-Jazeera. …Before, the Hollywood movies, after then, the American dramas are.