As of today in a society, mainstream media have influenced the society at large. And, several huge capitals have eyes on controlling (and acquiring) media. For instance, Gina Rinehart, the wealthiest Australian businesswoman owning Hancock Prospecting (an Australian mining company), became the Fairfax’s (owning The Sydney Morning Herald, SMH) largest shareholder.
“Fossil fuels do not cause global warming” Really?
As a result, if a huge capital owned media (or a medium), this collaboration would be remarkably empowered beyond the limit. Therefore, it must be strongly restricted that the capital (or a conglomerate) owns a media company. If not then, the collaboration would be a great chance to manipulate consumers and their right, and to hide the company’s wrongdoing. Therefore, it would build up unfair profits massively.
To suppose what the collaboration results in a negative situation, let’s imagine if Apple (owned by Tim Cook) acquires media companies with billion dollars, and see what would happen. The 2 written suppositions as written right below have been given to promote readers understand that who owns the media (or a medium) is important.
Firstly; Netflix, the best known VOD service provider in the world, could be taken over by Apple. Netflix would be a great compliment to iTunes! And, it would scare competitors such as Amazon and YouTube (and Google).
Secondly; Comcast, the largest American cable company and Internet service provider owning NBC and Time Warner, also could be taken over by Apple. If Apple acquires Comcast, it could really help them in manipulating issues on various matters such as product liabilities (iPhone 6 Bendgate and other issues) and labour issues (riots, suicides and other issues in Foxconn’s iPhone factories). And, it would be the America’s most influential legal monopoly owning Time Warner and NBC.
Anyway, I am using Apple iTunes (a media platform developed by Apple) to manage my Apple iPad and its numerous iOS applications, and to listen to music locating on my music library. Furthermore, I occasionally purchase music listing on iTunes music store. To be honest, I cannot deny that Apple is a genius for understanding a user experience, and applying the experience into a practical technology even if I was born in Korea where Samsung was originated from.
As what media purposes for, media will function flawlessly when it uses for interacting between media and audiences, and representing for the public interest. However, the proper function of media would collapse if it is used for one’s profit. Unfortunately, this is happening now.
McKnight, D., 2012. The Conversation. [Online] Available at: http://theconversation.com/why-does-gina-rinehart-want-control-of-fairfax-7774 [Accessed 2 April 2015].